Privacy Policy
K2K Studios · Daily Dash: Puzzle Games · Last updated: 26 October 2026
This policy covers Daily Dash: Puzzle Games and the other mobile games published by K2K Studios ("we", "us"). It explains what information is used when you play, why, and the choices you have. Published at https://k2kstudios.co.uk/daily-dash/privacy/
What we collect
We don't ask you to create an account with us, and we don't collect your name, email address, contacts, photos or location. The app has no chat.
- Progress on your device. Your levels, stars, daily puzzles, streak, hints, purchases and settings are stored on your phone or tablet.
- Game Center / Google Play Games (optional). If you choose to sign in (the app offers it after a few puzzles, never at first launch), it unlocks achievements, posts your scores to leaderboards (total stars, best daily streak, puzzles solved, and puzzles solved in each game) and keeps a cloud save of your progress in your Game Center (iCloud) or Google Play Games account. Your name and scores on leaderboards are visible to other players as those services allow. We don't receive your Apple or Google account details.
- Purchases. Subscriptions and in-app purchases are made through the App Store or Google Play; we never see your payment details. The app checks your purchases with the store on your device.
- Usage statistics. After you agree (where consent is required), Google Analytics for Firebase records how the app is used, for example puzzles started and solved (with the game, difficulty, time, mistakes, hints and stars), streaks, reminders turned on or off, ads offered and watched, and purchases. It uses a random app-instance identifier and records the device model, operating system, app version, language and approximate country (from your IP address). It does not collect your advertising identifier. We use it to tune difficulty and fix what isn't working.
- Crash reports. After the same consent, Firebase Crashlytics sends a report if the app crashes: what went wrong in the code, the device model, operating system, app version and a random identifier for your installation. We use it only to fix bugs.
- Advertising. The free version shows ads from Google AdMob only (no other ad networks): a full-screen ad now and then when you leave a solved puzzle, and reward videos you choose to watch for a hint or an extra life. Google may collect your device's advertising identifier (on iOS only if you allow tracking), IP address, device information and how you interact with ads, to show, limit and measure ads and prevent fraud. In the UK, EEA, Switzerland and US states where the law requires it, you're asked for consent first. On iOS, Apple asks whether the app may track you after your first solved puzzle. See how Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites
- Reminders (optional). If you turn on streak reminders, they are scheduled on your device as local notifications. Nothing is sent from a server.
- Ratings. Now and then, after a good moment, the app asks the App Store or Google Play to show its rating card. Ratings go to Apple or Google.
How we use it
To run the app and keep your progress, to provide achievements, leaderboards and cloud save, to deliver what you buy, to fix crashes, to see which puzzles are too hard or too easy, and (through Google) to show ads that pay for the free version. We don't sell your information, and we don't use it for anything else.
Legal bases (UK/EU): performing our agreement with you (running the app, purchases), our legitimate interests (fixing crashes, improving the app), and your consent where it's required (analytics, crash reports and personalised ads).
Who receives it
- Google (AdMob, Firebase Analytics, Crashlytics, Google Play and Google Play Games), as our service provider and, for ads, as an independent controller under its own policy: https://policies.google.com/privacy
- Apple (App Store, StoreKit and Game Center), under its own policy.
Some of these providers process data outside the UK, including in the United States, under safeguards such as the UK International Data Transfer Addendum and the EU Standard Contractual Clauses.
Your choices
- Ads and analytics: change your consent at any time in the app's Settings, "Privacy choices"; on iOS, turn tracking off in Settings → Privacy & Security → Tracking; on Android, delete or reset your advertising ID in your device settings. Premium or the one-time "Remove ads" purchase removes ads (reward videos stay your choice).
- Game Center / Google Play Games: don't sign in, or sign out in your device's Game Center settings or the Google Play Games app. The app works fully without it.
- Delete your data: see https://k2kstudios.co.uk/daily-dash/delete-data/ . Uninstalling the app removes everything stored on your device.
- Your rights: depending on where you live, you can ask to access, correct or delete your personal data, object to or restrict how it's used, or move it elsewhere. You can also complain to your data protection authority (in the UK, the ICO: https://ico.org.uk).
Children
Daily Dash is not directed at children under 13, and we don't knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we'll delete it.
Retention and security
Usage statistics are kept by Google Analytics for up to 14 months and crash reports by Crashlytics for 90 days, then deleted. Data held by Apple and Google is kept under their own policies. Everything is sent over encrypted connections.
Changes
If this policy changes, we'll update the date at the top.
Contact
K2K Studios · hello@k2kstudios.co.uk · https://k2kstudios.co.uk